Strictly Underground records is exclusive worldwide with Apple inc.
As an independent record label that has been involved in driving the underground dance music scene since 1988 Mark Ryder the company director explains his reasons for an exclusive deal.
"I Love Apple's ethos and their approach to this new and evolving musical landscape. This is the way forward for us. We want to put our music out while also keeping control of our digital rights in a trustworthy way and Apple have that honesty and integrity on every level, and we want to be apart of that.
All our music is made using Apples computers and software, They are the reason we can be so creative and we love their products and vision. Apple are the only company that can offer us a great user experience in this new digital world, while continuing to give us new tools to push the boundaries of the music we love. We have taken the iTunes LP format and embraced it whole heartedly and the results proves our passion to our music and this new digital platform Apple have given us. We have never been about making the most money we can, so just using Apple is more about being creative with all their cool new ideas that help us make our music more enjoyable and expressive than ever before"
You can find the first of Mark Ruff Ryder’s musical missions on iTunes LP format very soon.